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Understanding societal conflict in consumption reduction (SCORE)

Understanding societal conflict in consumption reduction (SCORE)

A societal transformation is needed to mitigate climate change and stop biodiversity loss. As new policies are implemented and will affect people’s lives more directly, the potential for public protest, political mobilization, and polarization between groups will increase.

If a majority of the public opposes a measure to reduce consumption, it lacks democratic legitimacy, and the political cost of implementation will be high. An additional challenge is that introducing new policies could cause societal polarization and conflict, particularly if the support or opposition towards a policy relates to group affiliations and social identity.

The SCORE project is designed to provide new insights into factors influencing the degree of opposition against restrictive consumption reduction measures and the polarizing potential of such measures. There is a relatively good theoretical understanding of the psychological and social mechanisms influencing how people react to climate policy measures. However, we still need more knowledge of how these mechanisms play out in a high-consumption country like Norway and with regard to policy instruments that restrict individuals’ choices as consumers.

SCORE uses psychological and sociological perspectives to analyze the opposition against and the polarizing potential of relevant political measures to reduce consumption in Norwegian society. We use experimental surveys and a large-scale deliberative survey to identify how policy design and framing can influence opposition across diverse groups and test how information and deliberation can influence attitudes towards relevant measures. The project will: 1) identify opposition against and the polarizing potential of different measures, 2) give a better understanding of the reasons for opposition and polarization between groups, and 3) investigate experimentally how measures can be designed and communicated in a less provocative way to diverse groups.

Contact

Gisle Andersen

Research Professor - Bergen

gian@norceresearch.no
+47 56 10 76 01

Project facts

Name

Understanding societal conflict in consumption reduction (SCORE)

Status

Active

Duration

01.12.23 - 30.06.28

Location

Bergen

Total budget

9.100.000 NOK

Research group

Funding

Research Council of Norway (RCN)

Prosjekteier

NORCE

Project members

Samarbeidspartnere

NORCE, Universitetet i Bergen

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