+47 56 10 78 49
Tomorrow’s media experiences
Tomorrow’s media experiences will combine sensor technology, AI, and personal devices to increase engagement and collaboration.
Enablers such as haptics, AR/VR, conversational AI, tangible interfaces, wearable sensors, and eyes-free interactions have made clear progress.
Hence, media experiences will become more individualized, targeting the preferences and circumstances of each user (adaptation), making use of a variety of available devices with different capabilities.
Research into adaptation includes responsive UIs, adaptive streaming, content adaptation, and multi-device adaptation. Adaptation is also needed for collaborative and social use.
Finally, media experiences must be inclusive and available for all (accessibility). Research in accessibility includes screen readers and AI-based techniques for the generation of adapted content such as audio tracks for the visually impaired, video interpreters for the deaf and individualized narration.
New knowledge: The media intelligence activities at NORCE focus on making media experiences more accessible to all viewers by exploiting personal devices to do personalized adaptations. Adaptations can be both based on physical requirements, like visual or auditory impairments, age-related adaptations like age-appropriate visualizations, technical knowledge levels of viewers, availability of sensors or specialized hardware, etc. The personal devices will also be used in social settings, e.g., using a phone to personally adapt even if multiple people watch something on a shared TV.