AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News
Pint of Science x MediaFutures
Science communication does not have to be limited to simplified written texts in the news media.We wanted to share our research with a broader, non-academic audience. So we organised a MediaFutures Pint of Science event at Staatsraaden Bar in...
New tool helps fact-check podcasts in real time
In an era where podcasts are booming and misinformation is harder than ever to track, researchers at the University of Stavanger/SFI MediaFutures have developed a groundbreaking open-source tool to help tackle false claims in audio content....
DN Media Group and Factiverse join SFI MediaFutures
SFI MediaFutures is proud to welcome DN Media Group and Factiverse as new industry partners. Both bring valuable expertise and a strong commitment to advancing responsible and innovative media technology.
Can AI make us care again? New study shows emotional reframing in news summaries can reduce avoidance and spark climate action.
In a time when political divisions run deep and climate change remains a fiercely debated topic, how we communicate information matters more than ever. A recent study led by MediaFutures PhD candidate Jeng Jia-Hua together with Research Assistant...
Upcoming events
Arendalsuka: “AI in the media: Empowering editors and safeguarding democracy”
Arendalsuka: “AI in the media: Empowering editors and safeguarding democracy”
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
Copyright © University of Bergen 2024